Doing a functional analysis of competing products is like looking at the appearance of the body from the perspective of medical aesthetics. By observing bulk sms service other people's "body looks" to see what points they have over us, we can "fitness" in a targeted manner. Or "facelift" (that is, borrowing). About Competitive Analysis Product managers are generally divided into two types: strategic and functional. And most of the competitive analysis we discuss is function-based. After all, it is very difficult to conduct competitive analysis on product strategies. Except for some bulk sms service relatively visible functional strategies (such as the ranking strategy of reviews), most product strategies are invisible and intangible.
For example, if you, as a strategy PM of a content product, want to study the information flow advertisement distribution strategy of competing bulk sms service products (such as Toutiao), it is very likely that this product will not be downloaded to you in the first few days after you register and log in. advertise. Or you are a video product PM and want to study the recommendation strategies of video streaming media such as and Netflix. If there is no "undercover" or industry report, you basically have no way to start, because you have no way to get their recommendation. What bulk sms service are the dependent tag attributes. Therefore, we will mainly focus on products/functions/modules for competitive analysis. Recently, the author has researched the new oxygen medical beauty product a lot.
Here I also borrow medical beauty plastic surgery to make a not so appropriate metaphor. Function - body appearance, strategy - character quality, it seems that people's personality traits are attached to people. Like the body shell, the strategy is based on the bulk sms service function of the product. And suppose the user is the opposite sex we want to pursue. Then the function-oriented competitive product analysis is to observe other people's "body appearance" to see which bulk sms service points they have an advantage over us, and we can "fitness" or "plastic surgery" (that is, learn from) in a targeted manner. So, how to do a good competitive analysis? 1. Prelude to Competitive Analysis 1.