The annual 58 Spring Festival operation activities will attract a large number of users to participate. They complete the transformation of business indicators executive list such as traffic, retention, fission, and connection under preset scenarios. But are these users our high-quality users? Can we maximize the task indicators we set? Taking the 58 rental business as an example, the user base is very extensive. E.g: Off-site traffic purchases application store executive list advertisements, search engine keywords, information flow of information service platforms, local push billboards, etc.; In-site traffic diversion screen opening, pop-up frame, suspension, information push, information flow banner.
We found that the sources of users are widely distributed, and it is difficult to control whether the traffic is high-quality traffic at the source, especially as 58APP is a comprehensive information service platform, setting the event advertising space on executive list the opening screen will bring high traffic to the operation activities. , but there is no way to control whether these traffic are of high quality, and most users will come for the rewards you set. What we can executive list control is how to digest these flows after they come to operational activities, and how to make better use of these flows to complete our operational tasks. 02 Refine the operation strategy through user stratification.
User stratification based on user behavior and business value Therefore, it is necessary to stratify users according to user behavior and business value executive list to distinguish our user groups, and to design operational strategies in a targeted manner. Wool users: These groups account for the majority of the event, and most of them are attracted by the event's publicity. The main purpose of playing activities is to get rewards and have the idea that you can take executive list away the first prize for nothing. Different levels of effort will be paid according to the richness of the reward. Low interest in understanding the business itself. Browsing users: This type of users also accounts for a large proportion.